Who would forget the story of a small town gal finding her way in the big city to fulfill her dreams of becoming a famous song writer, the one who struggled and found herself buying a sound mixer software to produce her song. The sound mixer was really helpful, handy and chic. It gave the songwriter inspiration and the edge to submit her self-laboured musical creation to different label promotions. The software made it possible to bring one good song to life with the combination of artificial beats and tones from a computer software. The 21st century is coined as the age of the geek, the era of the digital world. Today, everything has been made digital, everything at the tip of our fingers with ease of navigation in a few clicks. Software developers have been in constant research and development of the most innovative software known to man. The music industry has not lagged in these recent technological advancements. The trend in automation has paved the way for software manufacture
Over the years, I’ve heard many excuses from aspiring artists on why they are not successful in the music business. I’ve compiled a list of the “Top 10 Excuses for NOT Achieving Music Business Success”. The difference in winners and losers is winners take action and losers make excuses for not taking action.
Here is my list of excuses:
1. I’m too young
2. I’m too old
3. I don’t have enough money
4. I don’t have enough contacts
5. I don’t know what to do
6. I just don’t have the look
7. Other people are holding me back
8. I don’t live in the right city
9. I have too many other obligations (kids, marriage, job, etc.)
10. I’m not getting enough exposure
Let me attack these excuses one by one.
1. I’m too young
There have been many young people who have made it in the music business. In fact most people get
Some of you might have seen that Mark Zuckerberg is changing the Facebook algorithm so that posts from friends and families show up on timelines more than from a business page, a musician page, or a media page.
Now, if you’re in a band, you might be worried because especially for the last four or five years, we’ve basically been told that if you want to market your music, with with social media or Facebook more specifically, you need to post organically, do this daily and you’re going to engage your fan base. This is going to be harder to do now.
But here’s the thing. This happened three years ago.
Facebook did the exact same thing.
They changed the algorithm and a lot of people got very angry because they noticed that they weren’t reaching as many fans and they blamed Facebook for being this greedy company. And while that might be true, there’s actually a more logical explanation.
There’s too much content
I just recently finished reading the book, Ripped: How the Wired Generation Revolutionized Music. I’m kind of mad at myself for waiting so long to read it. It’s been in the “to read” pile for a long time and I just got around to reading it. It’s a fantastic look at the evolution of music over the past 20 years or so. From the rise of indie bands like Death Cab for Cutie and Bright Eyes, to Prince’s record label, to mp3’s and the “pay what you want” model introduced by Radiohead and NineInch Nail’s Trent Reznor.
I can’t honestly say that I remember much about my 7th grade history class. I couldn’t even tell you my teacher’s name, let alone what we “learned” that year. The one thing that I do remember is that there was a banner hanging above the chalk board. It read, “Those who do not learn from history are doomed to repeat it.”
If you are going to be a musician today, t
One of the biggest mistakes I’ve seen made by bands and artists today is to under-estimate the importance of a professional promotional kit. Your promo kit, also known as a press kit or media kit is probably one of the single most important elements in an artist’s initial presentation to venues, promoters and most importantly record companies. First-impression is so important in the music business. Some artists just don’t get it! With the major influx of CDs and packages that record companies receive on a daily basis… with most realizing the inside of the trash can at the receptionist’s desk, its vital that your package stands out from the crowd and distinguishes you from the rest as a true professional who’s package is worth reviewing and CD worth listening too.
In preparing your press kit you need to find every element possible that will distinguish you from the masses. Throwing together a bunch of poor quality copies, unprofessional phot
How To Market Your Music More Effectively
Knowing how to market your music is without a doubt THE most important thing you can do for your music business and your music career as a whole. You know it’s something that must be handled and if you’re not making efforts to learn how to market your music more effectively then you should know that, at the very least, nothing serious will ever happen in your music business career.
The first thing to ask yourself is whether or not you’re currently managing the most basic elements of an effective music marketing campaign.
What do I mean by this?
To begin it’s important to assess where you’re at right now and determine whether or not you know and understand exactly what the basic components of an effective music marketing campaign are? Let’s face it, if you plan on making a name for yourself in the music industry it’s important to realize you’ll be inv
The radio business is more competitive than ever and the audience is more diverse than ever. Why has this happened? Well, I guess we can blame it on the Internet and YouTube which allows small niche artists to get a following, then there are the copycats, and sub-niches, and then sub-niches of the sub-niche. Folks can download the music they want, anytime they want, so why would they bother listening to the radio – well, that’s just it, most of the new generation doesn’t listen to radio much anymore.
Even Yuppies in their BMWs, SUVs, and Mini-Vans who have satellite radio have over 100 channels, so what are the chances of them tuning into any given local radio station, which if you live in even a medium sized city is probably more than 10-20 stations that service that market. The New York Times had a decent article posted on February 11, 2013 titled; “The Blush of Youth at the Grammy’s – A music awards season tilting towards the new and fre
Music Business Contacts: Music Business Registry connects artists, managers, publishers, producers &
“The difference between success and failure is information,” notes Ritch Esra, and he should know. Along with his partner, Stephen Trumbull, Esra is a leading part of the number one most-reliable source of information on “who’s who” and “who does what” in the music business. Best of all, they can tell you where everybody is located.
FIVE VOLUMES OF DATA.
The Music Business Registry (http://www.musicregistry.com) publishes five directories: the “A&R Registry,” the “Music Publisher Registry,” the “Music Business Attorney Registry” the “Film and Television Music Guide,” and the “Record Producer and Recording Engineer Directory.” For many in the business, these are indispensable reference works.
“The directories give
What is the difference between music marketing and music promotion?
Marketing and promotion are often confused among indie musicians. There is a difference between music marketing and music promotion. Let’s first look at marketing.
Marketing is about getting your target market to know who you are, what you have to offer, why you are offering it, and why what you are offering is something they want. Marketing is about getting your target market to know, like, and trust you.
Does your target audience know you? In order to get your target market to know you, they have to know that you exist. Your target market need to know about you and your music. How do you do that? You show up where they are. You should know where they hang out, what they read, where they shop, and what events they attend. You or your street team need to have a presence in front of them. You can do this by performing where your target market hangs out, postin
Complete this 5-second music career test:
True or false: To attain all the music career opportunities you want, you must overcome tons of competition.
True or false: To truly become successful in the music business, you must beat out thousands of competitors.
Both of these statements are completely false!
The music business really isn’t filled with tons of competition. Music companies are in dire need of new musicians to offer great contracts to, but have a hard time finding such musicians. You read that right.
Extremely successful pro musicians don’t think about competing with others. They invest their time into becoming the kind of musician that other music industry types are looking for. This helps them get the music business opportunities that others don’t get/don’t know exist.
What makes someone the right kind of musician who gets the best opportunities? Specifically, what must you do to become this kind of music