Beef Up Your Music Press Kit

One of the biggest mistakes I’ve seen made by bands and artists today is to under-estimate the importance of a professional promotional kit. Your promo kit, also known as a press kit or media kit is probably one of the single most important elements in an artist’s initial presentation to venues, promoters and most importantly record companies. First-impression is so important in the music business. Some artists just don’t get it! With the major influx of CDs and packages that record companies receive on a daily basis… with most realizing the inside of the trash can at the receptionist’s desk, its vital that your package stands out from the crowd and distinguishes you from the rest as a true professional who’s package is worth reviewing and CD worth listening too.

In preparing your press kit you need to find every element possible that will distinguish you from the masses. Throwing together a bunch of poor quality copies, unprofessional phot

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How To Market Music: An Effective No-Fail 3 Step Music Marketing Formula That Works

How To Market Your Music More Effectively

Knowing how to market your music is without a doubt THE most important thing you can do for your music business and your music career as a whole. You know it’s something that must be handled and if you’re not making efforts to learn how to market your music more effectively then you should know that, at the very least, nothing serious will ever happen in your music business career.

The first thing to ask yourself is whether or not you’re currently managing the most basic elements of an effective music marketing campaign.

What do I mean by this?

To begin it’s important to assess where you’re at right now and determine whether or not you know and understand exactly what the basic components of an effective music marketing campaign are? Let’s face it, if you plan on making a name for yourself in the music industry it’s important to realize you’ll be inv

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Radio Industry In the Age of Hyper-Niche Music

The radio business is more competitive than ever and the audience is more diverse than ever. Why has this happened? Well, I guess we can blame it on the Internet and YouTube which allows small niche artists to get a following, then there are the copycats, and sub-niches, and then sub-niches of the sub-niche. Folks can download the music they want, anytime they want, so why would they bother listening to the radio – well, that’s just it, most of the new generation doesn’t listen to radio much anymore.

Even Yuppies in their BMWs, SUVs, and Mini-Vans who have satellite radio have over 100 channels, so what are the chances of them tuning into any given local radio station, which if you live in even a medium sized city is probably more than 10-20 stations that service that market. The New York Times had a decent article posted on February 11, 2013 titled; “The Blush of Youth at the Grammy’s – A music awards season tilting towards the new and fre

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Music Business Contacts: Music Business Registry connects artists, managers, publishers, producers &

“The difference between success and failure is information,” notes Ritch Esra, and he should know. Along with his partner, Stephen Trumbull, Esra is a leading part of the number one most-reliable source of information on “who’s who” and “who does what” in the music business. Best of all, they can tell you where everybody is located.

FIVE VOLUMES OF DATA.

The Music Business Registry (http://www.musicregistry.com) publishes five directories: the “A&R Registry,” the “Music Publisher Registry,” the “Music Business Attorney Registry” the “Film and Television Music Guide,” and the “Record Producer and Recording Engineer Directory.” For many in the business, these are indispensable reference works.

“The directories give

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Music Marketing and Promotion – What’s the Difference?

What is the difference between music marketing and music promotion?

Marketing and promotion are often confused among indie musicians. There is a difference between music marketing and music promotion. Let’s first look at marketing.

Marketing

Marketing is about getting your target market to know who you are, what you have to offer, why you are offering it, and why what you are offering is something they want. Marketing is about getting your target market to know, like, and trust you.

Does your target audience know you? In order to get your target market to know you, they have to know that you exist. Your target market need to know about you and your music. How do you do that? You show up where they are. You should know where they hang out, what they read, where they shop, and what events they attend. You or your street team need to have a presence in front of them. You can do this by performing where your target market hangs out, postin

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Why Overcoming Your Music Career Competition Is Simple, Here’s How It’s Done

Complete this 5-second music career test:

True or false: To attain all the music career opportunities you want, you must overcome tons of competition.

True or false: To truly become successful in the music business, you must beat out thousands of competitors.

Both of these statements are completely false!

The music business really isn’t filled with tons of competition. Music companies are in dire need of new musicians to offer great contracts to, but have a hard time finding such musicians. You read that right.

Extremely successful pro musicians don’t think about competing with others. They invest their time into becoming the kind of musician that other music industry types are looking for. This helps them get the music business opportunities that others don’t get/don’t know exist.

What makes someone the right kind of musician who gets the best opportunities? Specifically, what must you do to become this kind of music

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Is The Democratization of the Music Business a Complete Failure?

I grew up in the 1980’s. That was the era of the big labels, big tours, and big hair! Lot’s of $$$ was made. Bands from the 60’s and early 70’s would talk about how they had been screwed but that these 80’s bands were raking it in. Go back and watch Billy Joel’s or John Fogarty’s episodes of “Behind the Music”. Bands were getting screwed over left and right from everyone including promoters, managers, and record labels. The attitude among the ruling elite of the music business was, “These are hippies. Keep ’em doped up and make sure they have a lot of groupies and they’ll be happy. They don’t know how to handle money. So, we’ll just take care of that for them.” This is why many artists from the late 60’s and early 70’s ended up penniless once the ringing in everyone’s ears had faded.

Thankfully, by the end of the 1970’s things were changing and in the 1980’s

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Music Licensing Companies

The music industry revenue has encountered steadier growth for the past decade and the experts projected it will stay in that course for the foreseeable future. The numbers may spike up with the growing popularity of streaming among the younger generation. As the physical sales wane in the turn of 2010, other means of sales had emerged and millions of independent musicians turned to licensing their music in hopes to monetize their work. The internet paved the way for more business opportunities and almost all of them require music content. There are more music revenues to be collected compared a decade ago as we have more TV show, ads, commercials, campaigns, video games, movies, films, establishments and companies today. Every single industry needs music content to operate in order to appeal to the public. It is part of their marketing plan and these industries require the services of music licensing companies to facilitate such needs.

As a matter of fact, the US music indus

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Tips on How to Choose the Right Music Course for a Career in the Music Industry

Selection of the correct music course is crucial. For some, the aim is to get into the music industry as a recording artist at a label or other connected role, others to play in a band or orchestra or become music teachers. The choices are wide and it can be daunting, knowing you will invest a good chunk of your life and money in something where you’re not certain of the outcome. It can feel like a gamble.

Apart from talent (this is a must) getting a job in the music industry requires skill and experience (if you are lucky enough to get a work placement or internship) in addition to a qualification. Budget is also an important factor while choosing a music course. If you play an instrument, some (like brass and wind) can be very expensive. There may well be continuous investment in your instrument as well as the private lessons while studying. If you intent to apply to a top institution which has links to the industry, be aware of the high fees charged.

Generally

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The 3 Types of Music Producers

The professional title of producer is one of the most commonly misused titles in the music industry. This article will cover the three different types of music producers as well as the roles they play within the music industry and inside the recording studio.

What A Producer Isn’t

A producer isn’t a musician that makes his or her own music. The proper title for this position would be a musician, plain and simple. Producers also tend to work with a team of recording professionals, industry executives and reliable musicians to complete a recording project. Because the skills involved in managing a recording project take time to learn and are very demanding, someone who works on their own to create music isn’t typically considered a producer. The title of producer is often wrongfully associated with the roles of songwriters and general musicians.

Executive Producer

An executive producer is generally the person that funds the r

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