Why Facebook Boost Posts Are Terrible For Promoting Your Music

A lot of musicians are literally throwing their money down the drain.

I’m not talking about that awesome new guitar pedal you just bought… instead I’m talking about Facebook boost posts.

I know that Facebook boost posts are popular and a lot of musicians are using them but they’re actually not the best way for you to promote your music.

And your actually wasting your money and not getting everything that you pay for.

There’s 2 reasons why you want to use a Facebook ad to promote your music.

The first is obviously to get yourself in front of as many people as possible.

But the second reason is to start collecting data and statistics about how your ads are doing. You also want to start making your own custom lists inside of Facebook of people who are interacting with your ads and could be potential fans.

When you use a boost post you don’t get those options to create custom lists and see the in depth

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Why Business Cards Are Useful To Musicians

Why Musicians Should Use Business Cards

Business cards, we’ve all had them. Some of us swear by them, others say “neh” and do away with them. Whatever type you are, I’m sure someone’s handed you one at some point. And you probably thought, “what the hell am I supposed to do with this?” Or maybe you were like “sweet dude, I’m gonna call you right away.” Either way, it probably got you thinking. You may have thought, “wow this person really comes prepared.” I seriously doubt you thought, “heh, look this guy, what a dinosaur, still uses business cards.”

In this article, we’re going to take a look at a few things you can do with business cards to stand out amongst the sea of musicians out there, and why business cards for musicians still can be used today.

Tangibility

Okay, it’s kind of interesting that in 2018 we’re still ta

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How to Market a New Music Band

When you start out life as a new band it is important to get out of your garage or practise venue and introduce yourself to the wider public. If you are seeking to secure a record deal and aim for a successful music career as a recording artist being able to perform live to a high standard, book your own gigs and gain exposure is essential. Starting a band is tough and becoming a professional band is exceptionally difficult to achieve, but it is possible if you get certain aspects of the process right.

This article will assume that you have the talent, you have tracks of sufficient quality and you have the drive to succeed. Now let us focus on how to get known in your local area where you will hopefully begin making a name for yourselves.

1. No Gig Too Small

Most bands begin in pubs playing to a very small audience earning zero fee. You should go and meet gig venues and offer to play a gig and emphasise that you will promote it yourselves. An Email is simply not

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Economical Music Ingenuity – The Age of Cyber Sequencer

Who would forget the story of a small town gal finding her way in the big city to fulfill her dreams of becoming a famous song writer, the one who struggled and found herself buying a sound mixer software to produce her song. The sound mixer was really helpful, handy and chic. It gave the songwriter inspiration and the edge to submit her self-laboured musical creation to different label promotions. The software made it possible to bring one good song to life with the combination of artificial beats and tones from a computer software. The 21st century is coined as the age of the geek, the era of the digital world. Today, everything has been made digital, everything at the tip of our fingers with ease of navigation in a few clicks. Software developers have been in constant research and development of the most innovative software known to man. The music industry has not lagged in these recent technological advancements. The trend in automation has paved the way for software manufacture

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The Top 10 Excuses For NOT Achieving Music Business Success

Over the years, I’ve heard many excuses from aspiring artists on why they are not successful in the music business. I’ve compiled a list of the “Top 10 Excuses for NOT Achieving Music Business Success”. The difference in winners and losers is winners take action and losers make excuses for not taking action.

Here is my list of excuses:

1. I’m too young

2. I’m too old

3. I don’t have enough money

4. I don’t have enough contacts

5. I don’t know what to do

6. I just don’t have the look

7. Other people are holding me back

8. I don’t live in the right city

9. I have too many other obligations (kids, marriage, job, etc.)

10. I’m not getting enough exposure

Let me attack these excuses one by one.

1. I’m too young

There have been many young people who have made it in the music business. In fact most people get

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What Facebook’s Algorithm Change Means For Music Marketing

Some of you might have seen that Mark Zuckerberg is changing the Facebook algorithm so that posts from friends and families show up on timelines more than from a business page, a musician page, or a media page.

Now, if you’re in a band, you might be worried because especially for the last four or five years, we’ve basically been told that if you want to market your music, with with social media or Facebook more specifically, you need to post organically, do this daily and you’re going to engage your fan base. This is going to be harder to do now.

But here’s the thing. This happened three years ago.

Facebook did the exact same thing.

They changed the algorithm and a lot of people got very angry because they noticed that they weren’t reaching as many fans and they blamed Facebook for being this greedy company. And while that might be true, there’s actually a more logical explanation.

There’s too much content

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Ripped: How the Wired Generation Revolutionized Music Review

I just recently finished reading the book, Ripped: How the Wired Generation Revolutionized Music. I’m kind of mad at myself for waiting so long to read it. It’s been in the “to read” pile for a long time and I just got around to reading it. It’s a fantastic look at the evolution of music over the past 20 years or so. From the rise of indie bands like Death Cab for Cutie and Bright Eyes, to Prince’s record label, to mp3’s and the “pay what you want” model introduced by Radiohead and NineInch Nail’s Trent Reznor.

I can’t honestly say that I remember much about my 7th grade history class. I couldn’t even tell you my teacher’s name, let alone what we “learned” that year. The one thing that I do remember is that there was a banner hanging above the chalk board. It read, “Those who do not learn from history are doomed to repeat it.”

If you are going to be a musician today, t

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Beef Up Your Music Press Kit

One of the biggest mistakes I’ve seen made by bands and artists today is to under-estimate the importance of a professional promotional kit. Your promo kit, also known as a press kit or media kit is probably one of the single most important elements in an artist’s initial presentation to venues, promoters and most importantly record companies. First-impression is so important in the music business. Some artists just don’t get it! With the major influx of CDs and packages that record companies receive on a daily basis… with most realizing the inside of the trash can at the receptionist’s desk, its vital that your package stands out from the crowd and distinguishes you from the rest as a true professional who’s package is worth reviewing and CD worth listening too.

In preparing your press kit you need to find every element possible that will distinguish you from the masses. Throwing together a bunch of poor quality copies, unprofessional phot

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How To Market Music: An Effective No-Fail 3 Step Music Marketing Formula That Works

How To Market Your Music More Effectively

Knowing how to market your music is without a doubt THE most important thing you can do for your music business and your music career as a whole. You know it’s something that must be handled and if you’re not making efforts to learn how to market your music more effectively then you should know that, at the very least, nothing serious will ever happen in your music business career.

The first thing to ask yourself is whether or not you’re currently managing the most basic elements of an effective music marketing campaign.

What do I mean by this?

To begin it’s important to assess where you’re at right now and determine whether or not you know and understand exactly what the basic components of an effective music marketing campaign are? Let’s face it, if you plan on making a name for yourself in the music industry it’s important to realize you’ll be inv

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Radio Industry In the Age of Hyper-Niche Music

The radio business is more competitive than ever and the audience is more diverse than ever. Why has this happened? Well, I guess we can blame it on the Internet and YouTube which allows small niche artists to get a following, then there are the copycats, and sub-niches, and then sub-niches of the sub-niche. Folks can download the music they want, anytime they want, so why would they bother listening to the radio – well, that’s just it, most of the new generation doesn’t listen to radio much anymore.

Even Yuppies in their BMWs, SUVs, and Mini-Vans who have satellite radio have over 100 channels, so what are the chances of them tuning into any given local radio station, which if you live in even a medium sized city is probably more than 10-20 stations that service that market. The New York Times had a decent article posted on February 11, 2013 titled; “The Blush of Youth at the Grammy’s – A music awards season tilting towards the new and fre

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