Before I begin writing this article, I’d like to say that most artists and musicians are sometimes intimidated with the word BRAND. A lot, or even most, have no idea what it means or what it is, and most importantly how crucial it can be to setting themself apart from all of the thousands of other acts out there; and being the band that ultimately achieves success.
First, let me point out that building your digital brand is not as complicated as you might think. As a matter of fact, it’s probably one of the easiest and least expensive forms of marketing your music, and your band. As I indicated, I am going to lay this out – step-by-step so that it is very easy to follow and implement. So, let’s get into it a little:
This is probably the simplest form of your brand. Every act should have a logo that in some way or another represents who you are. It should be simple and e