The use of appointment scheduling software platforms for both big and small businesses are a vital component in the business operations; the increasing utilisation of these systems into the business have been seen to have a major impact on revenue generation, employee down time as well as customer satisfaction.
Online booking systems & appointment software works from two perspectives one is from that of the client and the other is from the company that is delivering the products or services viewpoint.
Online Scheduling Software & Booking Software From The Customer’s Point Of View: At some point in time the booking of an appointment will be the first instance of an actual business transaction between the business and the client. The client may jot down the details of the booking in their diary or with the ever present usage of mobile phone and smart devices; they may choose to note the details of the booking on their electronic device of choice.
This is the first step however, the keeping of the appointment depends on whether or not the client sets a reminder and in line with that; the time advance of the reminder. This approach leaves appointment attendance completely in the hands of the customer. However, with the use of an appointments verification system allows for the business owner to control when any booking reminder is sent out; this cuts down on the chances of missed appointments therefore allowing for rescheduling of the time of employees.
Online Booking Systems & Appointment Software From The Company’s Viewpoint: In the first instance moving the customer to verify their appointment can be viewed as the first step of the development of a digital marketing campaign. This starts with the capturing of the client in question’s contact details, this can come in various forms such as SMS text message, Email address or Browser notifications.
Now armed with this vital contact information and depending on the nature of the business, the organisation may choose to issue booking reminders the week or day before or maybe on the same day as the appointment is due to take place. The response of the customer then allows for resource re-allocation as appropriate and with employees on a fixed wage, ensuring their skills are fully utilised throughout set working times can be seen to have a major impact on overall revenue generation.
Customer satisfaction also comes into play with the communications direct to the client being seen to lead to an increase in trust.
As mentioned above for future marketing and promotion of products and services; the business can now plan strategically to send out details of various offerings – this can be planned to coincide with say when there are quiet times in the business such as in terms of customers coming in for services such as beauty treatments, hair cuts, real estate agents viewing, dental surgery bookings or routine car repairs; the applications for businesses in different market sectors being wide.
The use of such systems also have implications for sending out payment reminders in combination with the digital marketing functionality. As we move forward in service based industries we foresee that the need for such appointments verification, payments reminders & direct marketing service offerings to increase.